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Promotion Gives Consumers Sweet Deal for Healthy Eating
TexaSweet Teams With Meatless Monday FOR IMMEDIATE RELEASE Promotion Gives Consumers Sweet Deal for Healthy Eating New York, NY (1/05) - Meatless Monday, Inc. is teaming up with TexaSweet Citrus Marketing, Inc. to remind consumers nationwide that eating citrus is very rewarding to their health and their tastebuds! The health benefits of citrus have been known for decades, but a recent promotion reinforces these benefits and offers delicious free samples. For the entire month of January, consumers can win free grapefruit by entering the TexaSweet: It's What's Inside that Counts: Texas Rio Star Grapefruit Giveaway. Consumers can complete an entry form at www.meatlessmonday.com. Fifty winners will be chosen to receive a custom package of two grapefruits valued at $15. "TexaSweet is proud to support Meatless Monday's efforts to promote healthy living through fruits like Texas Rio Star Grapefruit. Incorporating citrus into an eating regimen provides the body with natural and delicious forms of vitamin C, folic acid and dietary fiber," says Lucy Garcia, Executive Director of TexaSweet. Garcia adds that the purpose of the promotion is to reach consumers who normally don't eat citrus and may not know the health benefits. The contest coincides with Texas Red Grapefruit Day (January 23) and National Grapefruit Month (February). Citrus fruits have long been valued as part of a nutritious and tasty diet. In addition to being delicious, citrus and citrus products are a rich source of vitamins, minerals and dietary fiber essential for normal growth, development and overall nutritional well-being. Recent studies also show that citrus may help reduce the risk of many chronic diseases. Both TexaSweet and Meatless Monday educate consumers on the importance of healthy eating. While TexaSweet focuses on the health benefits of citrus, Meatless Monday emphasizes eating more fruits and vegetables, and reducing saturated fat. It is well accepted that a diet low in saturated fat and cholesterol and rich in fruits and vegetables reduces the risk of heart disease and some cancers. The media sends confusing messages about our health. We want people to know how easy it is improve their health through simple changes in their eating habits," says Sid Lerner, Chairman of Meatless Monday, Inc. Even eliminating fat such as beef, pork, whole milk and cheese from your diet one day per week can help to prevent disease," Lerner says. For official rules of the TexaSweet: It's What's Inside promotion, visit www.meatlessmonday.com. Promotion ends January 31, 2005. About Texasweet TexaSweet Citrus Marketing Inc, chartered in 1962, represents the domestic marketing and promotional interests of growers and shippers of fresh Texas Grapefruit and Oranges. To learn more about TexaSweet, visit www.texasweet.com. About Meatless Monday Meatless Monday is a public awareness campaign to help Americans prevent heart disease, stroke, and cancer the three leading causes of death in America. Meatless Monday is a non-profit organization working in association with Johns Hopkins Bloomberg School of Public Health. Twenty-eight public health schools across the country also support the campaign. Meatless Monday provides recipes, tips and health information to empower consumers to take charge of their health and avoid preventable diseases. To learn more, visit www.meatlessmonday.com
October 10th, 2007